I keep getting emails from companies I have one time in a dim and distant past bought something from, and it seems all it takes is one purchase for them to never leave me alone. This week I had an email from a company from whom I had ordered a cheap book last year, telling me that because I was such a good customer, they were giving me a loyalty discount. I almost felt sorry for them if I was their idea of a good customer.
It did however get me thinking about loyalty. Loyalty cards are everywhere, and useful too at times I have to admit, but regularly buying ones coffee from the same retailer is not quite the same thing as loyalty. My loyalty to shops is not to be trusted, I will change if their prices shift, if they don’t have what I want or even just if something better comes along whereas I think loyalty is about sticking with something in good and bad times, not for what one gets out of it, but because of love.
Loyalty in relationships carries us through bad times, loyalty to a cause keeps us working towards it even when we are exhausted, loyalty to friends has us doing things we may not want to do, just because we love them. And as for God, well his loyalty to us is unswerving even when we turn away.
Real loyalty is all about love and not really about rewards.
'Exhausted, he fell asleep under the lone broom bush.
Suddenly an angel shook him awake and said, "Get up and eat!"
6 He looked around and, to his surprise, right by his head were a loaf of bread baked on some coals and a jug of water. He ate the meal and went back to sleep.
7 The angel of God came back, shook him awake again, and said, "Get up and eat some more—you've got a long journey ahead of you."
1 Kings 19 : 3-7